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Here you will find articles on an ambitious plan to travel from Singapore to Morocco overland, i.e. without flying.

I will use buses and trains to travel through South East Asia, China, Mongolia, Russia, and Europe.

Read about The Plan So Far.

The Solo Entrepreneur Experiment

Written by Joshua Fuglsang on .

Globe Graffiti Art in Melbourne
Globe Graffiti Art in Melbourne - Copy­right © Joshua Fuglsang

The Idea

Over the past few years of work­ing in the start­up in­dus­try, I have cre­at­ed and record­ed a lot of ideas for apps and ser­vices. Not know­ing how suc­cess­ful these var­i­ous ideas will be I have de­cid­ed to try to de­vel­op MVPs for a set of my favourite ideas to see how they go.

I will val­i­date and im­ple­ment as many of these ideas as pos­si­ble over the next 12 months.

The Formula

Here is the work­flow that I plan to fol­low:

  1. Ideate & re­search: flesh out ideas and fea­tures.
  2. Val­i­date: launch land­ing pages and ad cam­paigns to de­ter­mine po­ten­tial suc­cess.
  3. Build: im­ple­ment the strong­est ideas as de­ter­mined by the val­i­da­tion stage. The build stage will be lim­it­ed to two months per prod­uct.
  4. Re­lease and mon­i­tor: launch the idea and col­lect / mon­i­tor feed­back to see if it is a suc­cess.

Reason

So why do it this way? Well first I was part­ly in­spired by Pe­ter Lev­els and his 12 months of star­tups for this idea, as well as by var­i­ous start­up books. I have adapt­ed Pe­ter’s ap­proach for a few rea­sons par­tic­u­lar to my pref­er­ences.

First­ly I don’t think it is strict­ly nec­es­sary to build a prod­uct to val­i­date if it will be a suc­cess; you can gauge in­ter­est by launch­ing land­ing pages and di­rect­ing a small amount of ad traf­fic to them, there­by po­ten­tial­ly sav­ing a month of work for an idea that will ul­ti­mate­ly fail. How­ev­er, some­times val­i­da­tion via land­ing pages can re­sult in both false-pos­i­tives and false-neg­a­tives, so its not a fool­proof strat­e­gy.

Sec­ond­ly I don’t want to time­box the build phase too much. If it looks like one idea has much more in­ter­est in the val­i­da­tion stage than the oth­er ideas, then it makes sense to fo­cus more en­er­gy on that par­tic­u­lar idea. I al­so don’t want to kill ideas be­cause their MVP was so un­der­cooked that peo­ple won’t use the prod­uct re­gard­less of whether or not they like the idea. Hav­ing said that I will try my best to keep the build phase be­tween one and two months to avoid sweat­ing the de­tails too much.

Next by build­ing a cat­a­log of 12 prod­ucts you are giv­ing your­self heaps of lega­cy to main­tain. You are forc­ing your­self to ei­ther spend a lot of time sup­port­ing the prod­ucts once they are re­leased, or you have to aban­don your cus­tomers. Nei­ther of these prospects are par­tic­u­lar­ly at­trac­tive.

Fi­nal­ly I will be trav­el­ling a bit as well. I’ll prob­a­bly be trav­el­ling for two weeks for ev­ery four to six weeks work­ing on prod­uct ideas.

In one year I am hop­ing to build four prod­ucts, and will val­i­date many more ideas than that. Let’s see how it goes!

About

Here you will find articles on an ambitious plan to travel from Singapore to Morocco overland, i.e. without flying.

I will use buses and trains to travel through South East Asia, China, Mongolia, Russia, and Europe.

Read about The Plan So Far.